Simona Maschi

As co-founder and CEO of the Copenhagen Institute of Interaction Design, Simona oversees a world-renowned school, an innovation consultancy, and a startup incubator. Her craft is service design, scenario design, and design methods, and she has used those skills to create an innovation culture that acts as a conduit between industry, academia, and entrepreneurship. Recent projects have explored topics such as private and public transportation, health and well-being, sustainable housing, and smart cities.